Our Story
Rooted in tradition and inspired by timeless style, 700 Sage takes its name from two defining influences. The number 700 honors the historic 700 Club in Lake Geneva, partly founded by our owner's great-great-great uncle, while Sage is a tribute to the iconic green ceiling that has become the hallmark of our store.
700 Sage is for women who believe ordinary days are worth dressing up for. Offering elevated everyday clothing, classic style, and a shopping experience designed to make the everyday feel extraordinary.