Our Story

Rooted in tradition and inspired by timeless style, 700 Sage takes its name from two defining influences.

The 700 comes from the 700 Club, known long before that as Allview, a place that's belonged to this town, and this family, longer than the store has existed. Our owners three-times great uncle, Frank Rehm, was the longest-standing of its original owners. The Sage comes from the ceiling above your head the moment you walk in. Put them together and you get somewhere that was never meant to feel new — just found.

700 Sage is for women who believe ordinary days are worth dressing up for. Offering elevated everyday clothing, classic style, and a shopping experience designed to make the everyday feel extraordinary.